Google Ads / Adwords Management Sydney - Scott Shorter in Wilson Perth

Reliable advertisement copy is: • Clear and succinct • Lined up with consumer intent • Focused on benefits and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Great ad copy can enhance your Quality Score, a metric used by Google to assess how helpful and appropriate your ads are. Continuous optimisation includes: • Adjusting quotes • Testing new ad variations • Removing low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Evaluating spending plan allowance • Improving Quality Score • Keeping account structure These changes make your projects more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions created • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Spending plan trends • Suggestions for improvement Clear reporting permits you to comprehend how your financial investment is performing and ensures that your marketing choices are backed by genuine data.